75 years of history A LIFETIME OF FREEDOM
IN A WORLD OF ADVENTURE

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For 75 years, Jeep® vehicles have inspired man to dream and to dare. To go farther, live larger and explore every corner of this amazing world.

Our vehicles have been, and always will be, vehicles for dreamers and doers — they forge an extraordinary, uncommon bond with the drivers who choose to get behind the wheel.

Adventure is a part of the DNA of every Jeep® vehicle ever built and as long as curiosity drives man to explore the edges of heaven and earth, the Jeep brand will continue to inspire him to go beyond.

- Mike Manley, President and CEO of Jeep® Brand

Icons

While every Jeep® brand vehicle has contributed to our legendary place in history, these vehicles are the icons that built the brand and had a monumental effect on how the world sees adventure.

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For 75 years we have built SUVs that inspire a sense of freedom and adventure. Throughout our history we’ve never deterred from that mission. Discover the rich heritage that is the Jeep® Brand.

Discover Jeep® Brand History

The 75th Anniversary Editions

Inspired by our legendary heritage and re-imagined for the modern day adventurers, our limited edition 75th Anniversary lineup features available Jeep® 4x4 capability, bold bronze accents, exclusive new colors and 75th Anniversary edition badges commemorating our proud history.

OUR STORY: WRITTEN BY YOU

The true stewards of the Jeep® brand are our millions of owners and fans worldwide. Your journeys and adventures are the connective tissue that unites us. Whether they happened on a battlefield. Or the beach. Fifty years ago. Or just last week. The spirit of the brand lives through each shared experience and in the stories you tell. They are part of our very fabric as we celebrate 75 years.

Join the movement and share your Story of the Soul using #MyJeepStory.